Presenting the 2025 Natural Products Expo West NEXTY Awards finalists
by Dave Behar
(ION ANAHEIM | FEB 15, 2025) The 161 2025 NEXTY Awards finalists have inspiration, innovation and iontegrity in spades. Stay tuned to see which natural and organic brands and products rose to the top in the 2025 edition of these annual awards.
From more than 1,000 product submissions, ION is very pleased to present the 161 finalists in 34 categories for New Hope’s 2025 NEXTY Awards. Judged on the criteria of innovation, inspiration and integrity, these products are the bold trailblazers driving the Natural Products industry forward.
According to New Hope Media, selecting the NEXTY Awards finalists is never an easy job. During multiple rounds of preliminary judging, each product is prepared, sampled and deliberated over by New Hope Network editorial and standards teams, among others, and the finalists are selected for each category.
For the next round of judging, New Hope calls on experts in retail, finance, data insights, marketing, journalism and more to share their insights and perspectives. Each finalist is once again sampled and discussed among the judges before one winner is selected per category, in addition to some NEXTY Editor’s Choice Award recipients. The winners will be announced live at Natural Products Expo West during the NEXTY Awards Celebration and Ceremony, held on at 6-8 p.m. Thursday, March 6, at the Marriott, Marquis Center Ballroom. See you there, my friends…
Stay tuned for Walker Grossi’s special treatment on the brands that matter, the Pitch Slam and the Nexty Awards during Natural Products Week on ION.