“Philadelphia raised the bar by taking the draft to another level, and this new opportunity in Dallas will enable us to continue the event’s evolution and grow it even further,” said NFL Commissioner Roger Goodell, who made the announcement at the league’s annual fall meeting. “We are grateful to the Dallas Cowboys, the cities of Arlington, Dallas and Frisco, and the Dallas Sports Commission for their leadership in turning this vision into reality.”
The draft site will encompass the field, stands and outdoor plazas, enabling more fans than ever before to watch their favorite team’s selections. Taking over the plazas directly outside the stadium will be the NFL Draft Experience Presented by Dannon Oikos Triple Zero, a free festival where fans of all teams can participate in football drills, enjoy interactive exhibits and autograph sessions and take photos with the Vince Lombardi Trophy.
Philadelphia last hosted the 2017 draft on the Benjamin Franklin Parkway, drawing a record-breaking 250,000 fans. The event generated more than $94 million in economic impact for the city, surpassing initial projections and supporting an estimated 30,000 local jobs