ION Aspen, CO | Suerte Tequila, the fast growing, leading edge tequila brand and a favorite amongst athletes and tequila aficionados in all the right places, has become an ION Collaboration Partner with the famous Motherlode Volleyball Classic in Aspen, Colorado over Labor Day Weekend.
The Motherlode, directed by Leon Fell, is in its 46th year – and is arguably one of the largest and most successful volleyball tournaments for professional and recreational players alike in the Rocky Mountain region – with athletes attracted from several dozen states and Canada.
“Suerte Tequila is a perfect lifestyle fit for the Motherlode – as the products encompass a great flavor profile and cool recipes – truly an innovative brand with vibe, along with being a Colorado based company. Local love and passion,” said ION CEO and Chief Executive Athlete Dave Behar of the Collaboration Partner realationship. “And the Suerte rabbit can hop – just like the millions of aspiring volleyball players.”